Selling your chooks' eggs as the local farmers market can be difficult when there are so many other egg sellers to compete with. Selling just a few can be great when you're starting out, but what about when you want to take your hobby to the next level? If you're thinking of trying to turn your small egg farm into a big business, improving your packaging is one of the best ways to attract more customers. Manufacturing a line of custom egg boxes can be expensive, but you can achieve the same effect by sticking professionally printed custom labels on stock egg boxes. Here are 3 ways to make that label work for your business.
Show How You're Different
With so many eggs on offer at the market, why should customers buy your eggs over anyone else's? If you have an answer to that question, you need to put the answer on your egg box label. Whether your eggs are from free-range hens, hormone-free, or have any other benefits and advantages, you need to make your unique selling point clear to buyers passing by. Making this USP the highlight of your packaging (using brief wording and clear, distinct type) will encourage customers to snap your eggs up straight away rather than weighing you up against other sellers.
Express Your Values
Many people choose to shop at farmer's markets because of their personal values, be that a desire to support local industry or a stand against the environmental dangers of mass farming. If they find an egg seller whose core values match their own, they're more likely to choose their eggs over another seller's. Make sure your packaging shows the heart of your egg selling venture through your label design. For example, if you're an eco-conscious farmer, opt for lots of green colouring or foliage symbols. If you're looking to sell to those who like farmer's markets because they choose to live a rustic life, go for a design that looks more hand-made. If you farm eggs because you want to encourage more superior quality products in the food industry, you can't do better than a monochrome colour scheme with a distinct font that shows how premium your offering is.
Add Your Shop Details
The average Australian eats over 4 eggs per week, with that figure expected to rise over the coming years. However, many farmers markets only operate 1 to 4 times a month. This can make steady sales difficult, as many buyers will end up going back to mass-farmed eggs to keep up with their family's appetites. That's why it's so important to use your packaging label to show customers where they can buy your eggs when you're not at the farmer's market. Whether that's a home shop, a shelf in someone else's store, another market, an online shop, or a delivery service, listing the details on the packaging will ensure that customers can get your eggs whenever they want.