Whether you're getting branding designed for a new business or you're just freshening up an existing one, don't stop at asking your designer for just one logo. Most graphic designers offer many extras to their clients, and while they may incur small additional costs, they can be invaluable to your business. Here are two of the best additional services to ask your designer for.
Ask for Mockups
When your designer presents you with your final design or several final design choices, it can be hard to envisage whether the logo is right for your business. On a screen against a stark white background, even the best logo can look bland. One way to better decide whether you're happy with the design is to ask your logo designer to create mockups. A mockup is an example of what your logo will look like on something physical, such as a business card or letterhead. Designers can produce these mockups using some smart Photoshop tricks, eliminating the need to print the logo on real (and expensive) merchandise. Alongside flat stationery, mockups can also show your logo on a huge variety of real-life products. If you're a café owner, for example, ask your designer to produce a mockup of your logo on a coffee cup so you can imagine it in action. This will help you avoid one of the biggest problems businesses worry about when hiring a designer: getting a final result you're not happy with.
Ask for a Variations
You've got your new logo and it looks great in the corner of your white website header. But what if you need to put your logo on a black background one day? What if you need an icon version of your logo to fit it into a square space? These scenarios are the reasons why it's great to ask your designer for several variations that will make your logo more versatile. At a minimum, every business should have three variants of their logo. The first two are a dark logo for light backgrounds and a light logo for dark backgrounds to ensure your branding is always visible no matter where you need to put it. The third variant is a sub-mark. A sub-mark is a condensed version of your logo (often square or circular) that you can use as a favicon for your website, a profile picture on social media or as a representation of your business in any other tight space.
To learn more about graphic design, contact a graphic designer in your area.