4 important factors to consider when creating posters for your business

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Posters are perhaps the most common types of signs used. They display many different messages and can be designed to fit in multiple areas. And because you can design posters on different types of materials (from cotton to paper and canvas), they work well to reach a wide audience.

As convenient as posters are, much thought needs to be put into designing them. To optimise your message, here are 4 important factors to consider when creating a poster.

1. The material being used

You should begin by thinking about the material you intend to use. Sign printing companies can recommend many different materials, from aluminium to plastic and paper.

When selecting a material, think about your intended message. Businesses looking to install durable posters with a general message (such as store opening/closing hours) will find aluminium a convenient option. Those looking for a more flexible option that can be hung on windows, walls, and doors will find cardboard or plastic to be a convenient option.

You may also consider laminating your signs for more durability.

2. Size, text, and images

Once you have a material selected, think about the size of poster you wish to have (and the text that will appear). As with any other sign, the message should be easy to see from a distance. Remember that you only get one chance to capture the attention of passers-by.

You will need the right combination of text and images to get your message effectively across. Split your message into 2 main sections; one containing a headline and the other containing supporting details. The headline grabs attention, while the supporting details fill in the gaps that will complete your message.

Surrounding the text should be enough images to make your message exciting and well received by customers.

3. Colour selection

Colour is also an important factor to consider. While there are endless choices available, you should use your colour selection to create contrast and depth. Contrast means elevating your message by using a backdrop and a foreground with different elements. Opt for backgrounds with a bold colour choice, because bold colours set the theme and goal of your overall message. You can also become more creative with the foreground by adding matching patterns and images.

4. Positioning

In the poster world, positioning is everything. It doesn't matter how long you took to design a poster; if it can't be seen, it's essentially useless. Think about where your target audience spends time, what attracts their attention, and how they receive information. In this way, you can position your poster in the best locations possible.

Contact local sign printers for more information.